How It Works

Vox Populi is a new approch to impact investing!

The old-school method is to either avoid "bad" companies or strictly seek out the “good” ones. We have two problems with that. First, we believe you are the company you keep. If all the good people in the world run away, these companies will have little guidance to get them back on track. By keeping a seat at the table you can help the companies that need the most support. Second, you invest to get closer to important life goals. You shouldn't have to choose between good returns and good karma. In finance terms, the Vox Pop minimizes index tracking error.

How can I make them listen?

Every year, public companies have shareholder meetings where they literally ask for feedback from owners of their stock. Some of it may seem immaterial, such as whether they continue to use the same accountant, but there are also really important issues to vote on. As a shareholder you can vote on the members of the Board of Directors (the CEO's bosses), executive pay and many other important things. If you don't like the direction a company is headed, vote against the board, vote against the executive compensation, and vote for shareholder proposals that are more in line with your goals.

Shareholder Proposals?

That is arguably the best part. Qualified shareholders are able to add proposals for annual meetings. These are often issues that the shareholder felt needed special attention. Some of the most important corporate governance changes have come about through these proposals.

What if I'm not a big player?

Not everyone votes. Lots of people vote for whatever the company recommends because they probably know best, right? An informed shareholder can have an outsized impact. Our goal is to make it as easy as possible to get your guiding principles in front of every company you invest in.

Do I have to transfer or sell my investments?

Nope! We work with the funds and companies you choose to invest in at the bank or brokerage you choose to invest with.

I'm in! Where do I start?

  1. Create an account.
  2. Set your preferences for the causes you care about.
  3. We'll keep you informed about companies that have relevant issues in their upcoming shareholder meetings.

We're just getting started!

We are actively seeking partnerships to further automate this process. Imagine getting full representaion in portfolio companies by funds that you are already investing in. Imagine linking your brokerage account and having automated voting for the companies you buy. We have a lot of work to do but together we can do good and be well.

Are we missing a cause or policy that you care about?

We are always looking for ways to improve. Send us a note right here: